Al Reinhart Law's trademark practice focuses on helping clients create and protect client goodwill and brand value developed through trademarks, service marks, and trade dress. Al Reinhart Law assists clients by performing targeted searches on pending and registered trademarks and service marks, by developing registerability opinions, and by obtaining trademarks and service marks from the U.S. Patent and Trademark Office. AL Reinhart Law counsels clients on the most effective strategies for protecting client goodwill and brand name, whether through registered trademarks or service marks, or protected under common law.

Trademarks and service marks can be one of your most important business assets, it is the way you protect and control the use of your name, logo, or any other symbol that distinguishes your company and products in the marketplace. Al Reinhart Law assists clients handle, and, if necessary, prosecute or defend an array of trademark, service mark, trade dress and unfair competition disputes, including those concerning Internet domain names, product trademarks, business names, trademark dilution, trademark counterfeiting, false advertising, and various forms of trade dress.

The primary goal of Al Reinhart Law's trademark practice is to help clients understand how to maximize the value of their distinguishable identity and to appreciate the importance of carefully and strategically managing and implementing trademark and service mark portfolios for the benefit of their businesses. Al Reinhart Law is ready and focused on helping clients establish, enforce, and challenge trademark, service mark, and trade dress rights against people and businesses that infringe the client's identity.